Mission: Providing a well-founded community of compassionate Dental Professionals to care for patients one smile at a time!
Our mission goes beyond by also aiming to create job opportunities for dental professionals seeking employment whether it is short-term temporary dental jobs, long-term temporary dental jobs or permanent dental jobs/positions lending their help in Pennsylvania, Delaware, Maryland, and New Jersey, helping to ensure smooth operations and happy patients.
2008, SubstiToothFairy was created. To meet the urgent staffing needs of the dental community in the Greater Philadelphia Region with devotion to understanding the unique demands of dental offices in Delaware, Pennsylvania, Maryland, and New Jersey.
2014, Implements ATS & CRM system. Created growth of 100% within its first year of implementation.
2017, Awarded Business of the Year. Honored by the nationally recognized SCORE organization, received prestigious citations from the Commonwealth of Pennsylvania, the Pennsylvania Senate, the Delaware County Council, and the House of Representatives on Congressional Record. Officially recognized for our service to the Dental Community as well as the fastest-growing dental staffing service in the Greater Philadelphia Region in 2014.
2018, Awarded Business of the Year. Honored by the Delaware County Chamber of Commerce, SubstiToothFairy was awarded SCORE Business of the year.
September 2023, Partners with the American Staffing Association.
April 2024, Achieves Credential of CHSP: Certified Healthcare Staffing Professional
October 2024, Introduces the first locally owned comprehensive Mobile App platform for the Greater Philadelphia Region. Streamlining efficiency, communication, compiling smarter feedback, time-tracking with GEO-Fence technology enhancing accuracy.
November 2024, Launches optional payroll functionality for enhanced protection and security for both workers and dental practices. This innovative solution addresses the dental community’s urgent need for safety, compliance, and regulation as we evolve into a full-service dental staffing provider.
About Seta Babayan-MacCrory,
Founder & CEO:
At just 14, Seta began her journey in the dental field as a “gopher,” learning the ins and outs of the practice. Her positive experiences motivated her to enroll in the Dental Hygiene Program at Harcum College after graduating from Upper Darby High School, where she earned an Associate’s in Applied Science in 2004. During her time in college, she received the Edith Harcum Scholarship for exemplary work in both 2003 and 2004, and she was actively involved in the Student Government Association, serving as president in 2001.
Before founding SubstiToothFairy in 2008, Seta gained invaluable hands-on experience by temping as a registered dental hygienist in over 100 offices, often commuting long distances and even working in two locations in a single day to address urgent staffing shortages. In 2018, she decided to transition from clinical work to focus on dental staffing full-time, with a mission to become a cornerstone of dental staffing in the Greater Philadelphia Region. In her downtime, Seta enjoys spending time with her family – including cheering on the Philadelphia Sports Teams. Giving back- Seta is actively involved at LifeWerks Food Pantry volunteering to help the battle against hunger within the Delaware County, PA community.
Seta MacCrory accepting SubstiToothFairy’s award from Fmr. Congressman Patrick Meehan- 2017
The MacCrory Family – 2023
LifeWerks Food Pantry, Wallingford, PA: lifewerks.org